Scrap Car Spotlight 1.0

Scrap Car Spotlight 1.0

Cleveland Scrap Cars is beginning our new “Spotlight” feature to be updated every few weeks. What is the purpose of the Spotlight? We seek to expand beyond that of a buyer of scrap cars;  we want to offer the public a bit more than a quote for an old car. This feature will contain input from those within the auto scrap & recycling industry. These individuals will discuss more than just information about selling an old car, rather, they will reflect on new ideas & innovations in the junk vehicle market.

Our first industry pro that will provide input is Mr. Mike Rosser, whose company is Newton Auto Salvage in Covington, GA. Covington is approximately 35 miles SE of Atlanta with a population of about 13,000. Mike’s location is in southern Covington, just west of Georgia’s Yellow River. Although the city itself isn’t heavily populated, it is about a 1-hour drive to Atlanta (400,000+ population), Athens (110,000+population) and Macon, GA (90,000+population). Newton has been around since 1978 offering recycled auto components and a site for selling an old car. Mr. Rosser addressed a few questions as follows:

1. What are some of the primary functions you handle in managing Newton Auto Salvage?
   “I am a small business w/ 6 employees and we process 200 cars per year. I buy and inventory the cars, answer phones, accounting etc…”
2. What types of vehicles (for salvage) are the most sought after? (i.e.…any types of vehicles that you cannot buy enough of?)
   “I purchase many cars from insurance auctions with under 100k miles, model years from 2005 – 2011. Trucks are harder to buy, with good miles.  I like to have nice sheet metal cars.” 
3. What changes have you noticed in today’s new vehicle manufacturing that will affect the scrap vehicle market in years to come?
   “Alum body items, Electronic safety features and plastic pieces” 
4. Have you had measurable success marketing your business in any certain ways? Perhaps you have tried some marketing initiatives where the results were lower than expected?
   “I mail flyers & send e-mails w/ discounts. Inventory listed on car-part.com works the best.”
5. Are there any key differences or niches that your company specializes in that are unique among the local auto recycling market?
   “I try to sell nice components and make no promises I can’t keep.”

A couple observations from Mike’s feedback caught my attention. He mentions using car-part.com to market his inventory, which certainly does not surprise me. That site is great because it allows you to search for specific items based on proximity to your location, which is beneficial when seeking larger items. For smaller auto components it is equally as effective, since you can uncover the item you need anywhere in the country and have it shipped UPS. Compared to calling an individual buyer of scrap cars, you get to view availability from a vast group of recyclers. The other thing was how he indicated that he strives to make no promises he can’t keep. This is a business fundamental to often overlooked and should be reinforced among younger professionals. I encourage you to visit Newton’s site at http://www.newtonautosalvage.com/

Are you looking at selling an old car? Wondering where to scrap a car in Euclid, Berea or Middleburg Heights? Our buyer of scrap cars is on-hand 6 days a week to provide you a quote for an old car. If you scrap a car in Euclid, Eastlake or Wickliffe, the requirements are that you have the vehicle title and an ID. Call us at (216) 282-JUNK for a quote for an old car, a damaged car or a junk vehicle. Regardless of whether looking to scrap a car in Euclid, East Cleveland or Northfield, we are a fast cash for cars solution.